Strategic business plan for coca cola company

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Coca Cola Strategic Plan

Strategy :: The Coca-Cola Company (KO)

Once sufficient information and awareness is gained about the environment Coca Cola is operating in, the next viable thing to do is to decide on a strategic response to adapt the existing strategy or develop a new one. In our case, it is required of us to determine what we would change in the Coca Cola strategy and how we will go about doing that. It is important for any business to have a personal relationship with their customer- the individual who purchases the product for their own personal use. At the moment the distribution channel that Coca Cola is using is from the manufacturer to the retailer consumer and then to the customer.

Growth Strategy

I will study about the market value of Coca Cola and how sustainable the Coca Cola Company is for the people. I will highlight the issues which are faced by Coca Cola and describe the business cycle of the company. I will mention all the strength and capabilities of Coca Cola in coming years. Case Analysis of Coca Cola 1.
The operations of every company are aligned with its strategic goals and objectives. Such are the operations of the Coca-Cola Company, whose every function is aligned towards the fulfillment of its strategic goal. Among the areas that will be evaluated are the vision and mission of the company, the internal and external environments, competitive strategy, global strategy, and corporate social responsibility, as well as leadership activities. Some key economic indicators are practical in explaining the present position of the soft drinks industry in the United States. These are market size, profitability, and growth rate Agnese,
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