Research gaps in lean manufacturing a systematic literature review

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Four decades of lean: a systematic literature review

[PDF] Lean implementation within SMEs: a literature review | Semantic Scholar

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Services marketing is a specialized branch of marketing. Services marketing emerged as a separate field of study in the early s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer B2C and business-to-business B2B services, and includes marketing of services such as telecommunications services , financial services , all types of hospitality, tourism leisure and entertainment services, car rental services, health care services and professional services and trade services.
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