Retail management case study pdf

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We approached a major fast-moving consumer goods FMCG company operating in Zimbabwe with the intention to help management understand why some of their retail outlets performed above expectation while other outlets performed below expectations. The aim was to identify controllable and non-controllable factors that influence the performance of each outlet. We sought to answer the following questions:. Answers to these questions would lead to informed decisions when deploying merchandise. Other factors that have to be taken into account are the effects of location, product diversity, the presence and profile of human capital, as well as whether or not some brands of outlets should receive more attention than others. The initial stage of our analysis involved building a descriptive analytics model using regression techniques to identify the major drivers behind the differences in sales performance of each outlet.
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Retail Management Case Study: Suvidha Retail

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Retail case interview questions & answers | Management Consulting Case Interviews

Industry Coverage: retail ; general merchandisers. General merchandise b. Apparel c. Consumer electronics d. Home improvement e. Office supplies f.
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PERFORMANCE MANAGEMENT SYSTEM IN UK RETAIL INDUSTRY: A CASE STUDY

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Customers are the lifeblood of any retail operation. These customers come to you r store, spend money and leave your store feeling good about your merchandise and company. What they really care about is whether or not they will be satisfied with the purchase.
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