The origination of the internet created an entire new experience for consumers regarding gathering information, comparing products or prices and the possibility of purchasing on the internet. Therefore consumer behaviour on the internet is an important factor for marketers. To predict consumer behaviour on the internet marketers need to understand how, where and why consumers behave online. This paper tries to analyse studies done by various researchers in order to explore what online channels consumers use when they are in a particular stage of the buying decision process BDP. The study will create more understanding about why and how on-line consumers go through their buying decision process BDP.
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Systematic Literature Reviews in Consumer Behavior and Customer Behavior
consumer buying behaviour - Business/Marketing bibliographies - Cite This For Me
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Consumer Buying Behaviour – A Literature Review
Please join StudyMode to read the full document. A Literature Review on Customer Satisfaction Introduction Both public and private sectors have given much attention to the concept customer satisfaction in the past couple of decades. Naturally, administrators have requested their staff to do customer satisfaction studies for their own organizations. An analyst or researcher must operationalize the concept of customer satisfaction in order to measure it.
It acts as the channel to search for information and to shop online. There are six perceived benefits considered. Researchers have identified number of different factors that influence consumer buying behavior.