Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce. Known as market orientations, they determine how marketers will approach the planning stage of marketing. The marketing mix, which outlines the specifics of the product and how it will be sold,   is affected by the environment surrounding the product,  the results of marketing research and market research ,   and the characteristics of the product's target market. The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships   and is the business process of identifying, anticipating and satisfying customers' needs and wants. Marketing is currently defined by the American Marketing Association AMA as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large".
Review of Related Literature and Studies in Event Management
Literature Review On Digital Marketing Free Essays
A literature review reveals the in-depth knowledge of your subject. But hold on! The title of the article discusses umpteen things. It Literature Review , in fact, surveys and survives on scholarly articles and other sources such as dissertations and conference proceedings.
Examples List on Marketing Literature Reviews
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Metrics details. The focus of higher education institutions is the preparation of future professionals. To achieve this aim, innovative teaching methods are often deployed, including games and simulations, which form the subject of this paper. As the field of digital games and simulations is ever maturing, this paper attempts to systematically review the literature relevant to games and simulation pedagogy in higher education.