While the apps are available to download for everyone, a user will require a Jio SIM card to use them. Through this, it plans to offer 4G voice calling besides rolling out high- speed internet services using A fibre network, in addition to the 4G wireless network. However, in October , Jio announced that it would be launching its own mobile handset brand named LYF. Three more handset models have been released so far, namely water 2, earth 1 and flame 1. Company Efforts. Jio is following same tactics to reach people and grow its network.
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Its function was to manage all telecommunication services within the country. In , India ranked sixth in the world in terms of number of installed fixed lines. The introduction of the NTP led to a metamorphosis of the industry as it allowed the private sector to invest in telecommunications Ambani re-entered the telecom sector by acquiring a company that had bought a pan-India 4G spectrum in the MHz band in In , RIL entered the broadband services market with the acquisition of Infotel Broadband Services Limited Infotel , which was the only successful bidder for the pan-India fourth-generation 4G spectrum auction held by the Government of India.
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Since then, the organisation has grown and diversified itself across different industries and sectors over all these years. This case study focuses on Reliance- Jio, Retail and Industries, and their marketing mix, competitors analysis, marketing strategies and campaigns undertaken by them. Given that it has a presence in various sectors, it has about 94 subsidiaries in total. It is also one of the companies that constantly work on Corporate Social Responsibility CSR to empower the lives of millions of people in India. Reliance Industries Limited is slated as one of the key driving engines that will help India reach its GDP projections in the years to come.
India is one of the biggest mobile markets in the world. India has close to billion mobile subscriber due to which Indian mobile industry is one of the fastest growing industry in the world. After China India is the second largest market for mobile service providers.