Essay on sales promotion

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Retailers seek to build a base of loyal customers and increase the revenue they earn from those customers. They can target those customers with specific and personalized services and offerings not available to customers that are not deemed as loyal. As was discussed previously, customer loyalty can provide numerous economic benefits to the business. Examples of different retail sectors that can benefit from a customer relationship management program include hotels, casinos, supermarkets, banking and the automotive….

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Most of the retailers have problems with how make consumers are interested with their merchandise, so they must improve their strategy to match the criteria of customer. According to Nijs, Dekimpe, Steenkamps and Hanssens , the promotional tools have a huge effect on consumer buyiny behavior such as advertisement, word of mouth and buy one get one free etc. According to Naimah and Tan ther are some factors that can effect the customer to buy a specific product such as high purchasing power and other sales physical surroundings. Kotler argued that there are some social and economic factors may affect consumer decisions for example culture and fundamental factors of consumer. Supporters of advertising also claim that advertising may encourage price competition among the firms, if prices feature significantly in the advertisement. In addition to this, by increasing sales through advertising, firms can gain economies of scale, which means that it will help to keep prices down.

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In: Business and Management. The methods used have become more sophisticated and an increasing number of companies are realizing the importance of a well structured promotion strategy. The purpose of this thesis is to provide a better understanding on how sales promotion is used in B2B setting.
These are explained below. Whether this be towards a business or to a customer, they are trying to market their products and services to their desired target audience. If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for.
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