Propaganda Models generally argue that the government or the private sector manufacture news to influence public opinion in a certain way that benefits its status. This theory is an elite driven one where one dominant actor, the government, parties or leaders, try to use a variety of ways to influence the formation of public opinion. The findings of the current study directly go against what the Propaganda supporters embrace. The findings suggest little support for the Propaganda Theory in explaining the process of public opinion formation.
Essay on Role Of Media In Generating Public Opinion
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Role of Media in Bringing Public Awareness
Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient. Similarly, priming works by repeatedly exposing certain issues to public. As the issues get more exposure, the individual will be more likely to recall or retain the information in their minds.