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Essay on American Express Case Study - Amex
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American Express Case Study
The announcement says little about the structure of the deal, but is clear as to intentions. Other administrative chores have been permanently shifted to the Internet, such as employee and financial advisor processes. Due to a sharp decline in travel and in demand for financial services after September 11, , the company accelerated its then current focus on cost cutting and restructuring.
Sam is a senior analyst on the consumer payments team at GlobalData. His areas of expertise include online payments and m-commerce, payment card loyalty, prepaid cards and the United States payments market. American Express is a brand well-known for providing high-quality service and generous rewards to wealthy clients, and it has leveraged this image to great effect in its marketing to reach the mass affluent. The defining characteristics of the American Express customer base are affinity with the brand and above-average card spending.