Channel management business plan

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Our Channel Management improvement programme is focused on making it easier for trading parties and other stakeholders to engage with MOSL and access our market services. The programme is a key component in delivering our Service Excellence strategic priority, by making it simpler and easier to access our services. By reducing the complexity and indirect cost of engaging with MOSL, trading parties will be able to spend less time on administrative tasks and more time delivering value added services to customers. We have engaged with our members and key external stakeholders and are on track to deliver the first phase of our new website in March
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What is a Channel Partner Program?

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MOSL - Channel Management

As goods move from manufacturer to wholesaler to retailer to consumer, each party has its own interests. For the businesses in that chain, those interests are often centered on core company goals like increased sales or profitability. Channel partner managers seek to influence wholesalers and retailers to get more leads and sales. Still, a channel program relationship has a remarkable failure rate—some estimates put it as high as 70 percent. Channel marketing builds partnerships with companies outside an organization to help increase the distribution and sales of a product or service. Each channel represents a link in the chain between the original manufacturer and the end consumer. A common example is a supermarket that has aisles full of products it does not produce.
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Sales & Channel Management

How can a reseller channel partner program help you? Yes, you guessed right. We attained success by developing a well-designed Channel Partner Reseller Program. Channel Partner programs are so powerful that even multi-billion tech companies including Microsoft , VMWare , Oracle , eBay , Mailchimp , Shopify, Citrix and thousands of others use it.
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As consumers, we take for granted that when we go to a supermarket the shelves will be filled with the products we want; when we are thirsty there will be a Coke machine or bar around the corner, and we count on being able to get online and find any product available for purchase and quick delivery. Of course, if we give it some thought, we realize that this magic is not a given and that hundreds of thousands of people plan, organize, and labor long hours to make this convenience available. It has not always been this way, and it is still not this way in many other parts of the world. Looking back over time, the channel structure in primitive culture was virtually nonexistent.
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