Makerbot case study

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MakerBot is an industry leader in the production of affordable 3D printers. The MakerBot story explores the intersection of venture strategy and IT ecosystems, namely open technology and crowdsourcing, all in the context of an exciting new industry. Open-source zealots, they were determined to bring affordable 3D printing to the masses. Their first product emerged out of a research collaboration.
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3D Printing in Education - a Makerbot Case Study

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MakerBot: Challenges in Building a New Industry [10 Steps] Case Study Analysis & Solution

The product experiences are currently changing classrooms, laboratories, hospitals, and manufacturing facilities around the world for the better, eliminating a variety of accessibility gaps and using technology to build a better world. It has a range of products covering not only the professional industry, but also education programs for universities and schools. All deployments had to be manually reviewed, approved, and finalized by the DevOps team — a single person who juggled a variety of responsibilities. That meant only one or two deployments per week were being completed, and even that level of productivity was entirely dependent on the schedule, workload, health, and attendance of an individual professional. At the same time, the development team was frustrated with their inability to improve the logjam through on-demand deployments. An internal analysis also revealed that MakerBot needed to migrate from Amazon Elastic Container Service ECS to Google Cloud in order to leverage the full deployment and management power of Kubernetes and build a more responsive, modern system. I knew that if I could get my developers the on-demand deployment capabilities they needed, we could drastically speed up our deployment times and be more responsive to user needs.
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MakerBot: Challenges in Building a New Industry SWOT Analysis & Matrix / MBA Resources

One of the lead stories in the book was going to be MakerBot — a 3D printer company headquartered in New York. But as I was writing the book, the company imploded, despite having executed the Third Way approach very well. The story of Makerbot is instructive for anyone trying to implement the Third Way.
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