Research papers on internet marketing in india

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The literature review has helped to consider in the present research work aspects like consumer privacy, consumer inclination, and personalization in the field of internet marketing. The research undertaken intends to study the phenomena related to the scope of internet marketing in India and the trends in internet marketing. Hence company and consumers are taken into consideration. The questionnaire was prepared for both the entity and the opinion on the questions were derived through personal interviews and through telephone and emails.
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Internet marketing: a content analysis of the research

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The Scope Of Internet Marketing In India Marketing Essay

The amount of research related to Internet marketing has grown rapidly since the dawn of the Internet Age. A review of the literature base will help identify the topics that have been explored as well as identify topics for further research. This research project collects, synthesizes, and analyses both the research strategies i. We analyzed articles published over the past eighteen years present in thirty top Information Systems IS journals and 22 articles in the top 5 Marketing journals. The results indicate an increasing level of activity during the year period, a biased distribution of Internet marketing articles focused on exploratory methodologies, and several research strategies that were either underrepresented or absent from the pool of Internet marketing research. We also identified several subject areas that need further exploration. The compilation of the methodologies used and Internet marketing topics being studied can serve to motivate researchers to strengthen current research and explore new areas of this research.
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REVIEW OF LITERATURE: ONLINE AND OFFLINE CONSUMER BUYING BEHAVIOR

In: Computers and Technology. Online marketing will continue to gain popularity as a device for consumers to educate themselves about new cars and trucks. The most successful dealerships have demonstrated that Internet leads have enabled them to continue growing and gaining market share, even in challenging economic times.
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Abstract : Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers.
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