Microsoft yahoo merger thesis

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The proposed acquisition would leave Google and Microsoft as the only major conduits connecting advertisers and online publishers — until a better search technology comes along. February 6, The more people who look for deals on eBay , or create a Facebook page, or post jobs on Craigslist , the more valuable these sites are for subsequent users. It's called a network effect, and it's behind the tendency in a lot of high-tech industries to consolidate into one or two dominant companies. It's also the backdrop of the fight between Microsoft and Google this week over control of mutual rival Yahoo! Microsoft argued at the time that it could not catch up to Google in delivering certain forms of online advertising because of network effects.
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Microsoft:Yahoo Merger: Letter From Microsoft To Yahoo – Digital-Lifestyles

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Microsoft & Yahoo: A Messy Merger?

Specifically, I have seen a decent increase in overall Bing traffic, but have yet to see a decrease in Yahoo traffic. From what I have read, the merger only affects the US as of now; however, given our Yahoo targeting settings which are primarily focused on the US, we should've seen a decent drop off in Yahoo traffic. Any added insight on this merger, and when its impacts should be noticed, would be helpful. As early as March 31, , Yahoo Search traffic will be exclusively served by Bing Ads, including traffic currently acquired from Oath Ad Platforms previously known as Yahoo Gemini and other search advertising platforms.
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The Guide was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. While the yahoo. Yang and Filo realized their website had massive business potential, and on March 2, , Yahoo! Therefore, in order to get control of the trademark, Yang and Filo added the exclamation mark to the name.
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